Star Trek Day is approaching, commemorating the first day that Star Trek TOS premiered on TV screens (September 8, 1966). This year, the franchise has partnered with Code.org (which teaches computing to grade-school students), DoSomething.org (promoting youth social activism), and Outright International (an LGBTIQ inclusion and global equality initiative), to launch the campaign “Take the Chair, Make an Impact.” It will be a “global campaign encouraging fans to embrace the optimistic vision of a brighter future and to give back to the inclusive community of fans that Star Trek has fostered over the years.”
The main theme of this year’s digital experience event is having fans take a seat in the captain’s chair of the U.S.S. Enterprise, and ask themselves a profound question: “What would I do if I were setting the course to the future?” All fans will be able to engage in that topic digitally, over on StarTrek.com. During September, 25% of all Star Trek product sales in the US will be donated to the three nonprofits above.
Star Trek Day 2024 will also offer various pop-up activations that fans can experience, where they will be able to literally “Take the Chair,” snap photos, “obtain a personalize admission and receive a limited edition enamel pin.”
Finally, Paramount is will be offering a free sampling of Star Trek content. Viewers will get select episodes of Star Trek TV series offered to them for free, as well as a handful of shorts from the Star Trek: Short Treks series. The content will be offered through the Paramount+ free content page (for US viewers), as well as partnership platforms like Amazon, Roku, and Apple, the Paramount+ YouTube page, and Pluto TV.
via: StarTrek.com
