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Folklore horror movies are a fairly niche subgenre, though they often address universal themes. They exist within a historical and cultural specificity which is often hard to navigate in the generally lower-budget horror genre, but have been very powerful in many instances, and usually tackle pagan beliefs or the horror of cults. The classic '70s movie The Wicker Man tackled the kind of pagan subculture which existed in a very rural and specifically U.K. setting, and more recent examples like Midsommar and The Witch locate the horror in very particular time periods and social groups which lend themselves to folklore.

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