I Love That For You Review: Sentiment and Home Shopping Collide in an Ambitious Outing

Like Unbreakable Kimmy Schmidt and The Flight Attendant before it, Showtime’s bright-eyed new comedy, I Love That For You serves up a determined protagonist in the throes of reinvention. My, how clumsy her efforts are. Vanessa Bayer’s Joanna Gold is genuinely motivated to make her life and the world around her better. So, we root for her. We want her to succeed. Even though watching her occasionally trip is such fun. That’s the general thrust of I Love That For You, and while it may have more in common with the sweetly infectious Kimmy Schmidt — big heart, big dreams, big splashes of naivety — there’s a refreshing balance of grounded sentiment and realism here that makes this show worthy of attention.

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