The popular Looney Tunes character Tweety is being honored by WarnerMedia Global Brands and Experiences (WMGBE) with murals around the world for the canary’s 80th anniversary. WMGBE has commissioned a diverse group of artists worldwide to design 80 original murals reflecting Tweety’s rich history and dynamic personality. The “80 Years of Tweety” campaign will kick off in Austin at SXSW 2022 on March 11, where the first group of murals will officially debut. The anniversary honors will continue throughout the year across the Studio with new Tweety content from HBO Max, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products. The celebration will culminate on Tweety’s birthday on November 21st.
The murals from the group of artists will celebrate Tweety’s “cheerful enthusiasm, cutes and smarts, as well as his endearing personality.” Artwork can be found in the United States, United Kingdom, France, Germany, Poland, Spain, Italy Mexico, Brazil, United Arab Emirates, and more. The murals will be found in more than 30 cities in the United States. A dedicated website for Tweety’s anniversary was also set up here.
“For eighty years, Tweety has marched to the beat of his own drum, inherently representing what it means to be unapologetically yourself. His endearing personality has made him a pop culture favorite and he’s known for making appearances in the most unexpected ways,” said Pam Lifford, President, WarnerMedia Global Brands and Experiences. “As a key member of the Looney Tunes franchise, we definitely wanted to celebrate Tweety’s 80th in a big way and are excited for the year-long celebration ahead. Keep your eyes out for him to pop up anywhere, from fashion to collectibles and more.”
WMGBE collaborated with 16 artists, each with a different take on the tiny hero for the murals. Tweety’s signature yellow color runs through the designs, but the artists’ different styles will make each one uniquely beautiful. Artists have been selected through the lens of diversity across different countries, artistic mediums and expressions, ethnicities, genders, and sexualities.
Tweety’s 80th Anniversary celebration features, products, content, experiences and much more, including:
You can take a look at some of the Tweety murals below. Let us know your thoughts on them in the comments!
